How to Write a Spotify Editorial Pitch

Getting your music on Spotify’s editorial playlists can dramatically boost your streams, exposure, and audience growth. But how do you catch the attention of Spotify’s editorial team? The answer lies in writing an effective editorial pitch.

In this guide, we’ll walk you through how to craft a compelling Spotify editorial pitch that will help your music get noticed.

🎧 What Is a Spotify Editorial Pitch?

A Spotify editorial pitch is a formal submission to Spotify’s editorial team, where you provide details about your track to be considered for one of Spotify’s curated playlists (such as New Music Friday, Discover Weekly, or RapCaviar).

Spotify’s editorial team looks for high-quality songs that fit their curated playlists. A strong pitch can increase your chances of landing a spot.

📅 When Should You Submit Your Pitch?

You can submit your pitch through Spotify for Artists, but timing is crucial:

Submit your pitch at least 7 days before your song’s release. This gives Spotify’s editorial team enough time to review your track.
You can submit your pitch even before your track is released — Spotify allows submissions up to 28 days in advance.

👉 Submitting early gives your track a better chance of being considered, especially if you're targeting high-traffic playlists.

✍️ Step 1: Access Spotify for Artists

Before you can submit a pitch, you need access to your Spotify for Artists account. This is where you can:

View your artist profile
Submit editorial pitches
Track your streams and engagement

How to Get Access:

Sign up for Spotify for Artists here: Spotify for Artists
Verify your account (this may take a few days)
Once verified, go to your song’s release page to submit your pitch.

📝 Step 2: Understand What Spotify’s Editorial Team Looks For

Spotify’s editorial team evaluates tracks based on multiple factors. To make your pitch stand out, it’s important to align your submission with what they’re looking for:

Song Quality: Make sure your track is well-produced, mixed, and mastered.
Artist Bio: A compelling artist story, including your musical journey, influences, and vision.
Genre and Mood: Make sure your song fits the genre and mood of the playlist you’re targeting.
Engagement: If you’ve already built a following (even on social media or other platforms), mention it.
Timing: Highlight why your song is relevant to current trends or cultural moments.

👉 The more aligned your song is with Spotify’s editorial direction, the better your chances of being included.

📋 Step 3: Craft a Strong Editorial Pitch

When writing your pitch, be clear, concise, and engaging. Here’s a basic structure:

1. Song Overview:

Briefly describe the song, including the genre, style, and any unique characteristics.
Mention if the song has a specific theme or story.
Example: “This track is an energetic synth-pop anthem about self-love and overcoming adversity. The catchy chorus and upbeat tempo make it perfect for uplifting playlists.”

2. Artist Bio (Optional but Recommended):

Highlight your artist background (who you are, where you’re from, influences, etc.).
Mention any previous successes, such as viral moments, collaborations, or chart placements.
Example: “I’m an indie pop artist from Brooklyn, influenced by artists like Lorde and Robyn. I’ve previously charted on Apple Music’s ‘Best New Indie’ playlist and performed at the New York Indie Music Festival.”

3. Why the Track is a Fit for the Playlist:

Explain why your track belongs in the playlist you're targeting.
Mention how it aligns with the playlist’s vibe, mood, or theme.
Example: “With its blend of retro synths and modern beats, this track fits perfectly into Spotify’s ‘Indie Pop Hits’ playlist, bringing a fresh yet nostalgic sound to the playlist’s audience.”

4. Personal Touch and Promo Strategy:

Mention how you plan to promote the track (social media campaigns, music videos, live performances, etc.).
Highlight any upcoming events, such as tour dates or features in media.
Example: “I’ll be releasing a music video in the coming weeks, featuring a choreographed dance. I’m also planning a virtual performance to engage with my followers on Instagram and TikTok.”

📈 Step 4: Include Your Track’s Key Data

When submitting your pitch, Spotify asks for some key data about your track. Make sure to provide accurate information:

Track Title
Release Date
Genre (Spotify will automatically suggest genres based on your track, but make sure to confirm)
Mood (Spotify gives you the option to choose specific moods, such as ‘happy’, ‘energetic’, or ‘romantic’)
Recording Details (if you worked with any collaborators, producers, or notable people, mention it)
Promotional Plans (briefly explain how you plan to promote the track).

🎯 Step 5: Submit Your Pitch

Once your pitch is ready:

Log in to your Spotify for Artists account.
Navigate to your track’s release.
Scroll down to the Pitch a Song section and fill out the information.
Click Submit!

👉 Remember, the earlier you submit, the better your chances are of being noticed by Spotify’s editorial team.

📅 Step 6: Follow Up (If Necessary)

After submitting, you may not hear back immediately. However, it’s okay to check in occasionally to see if your track is being considered.

Keep an eye on your Spotify for Artists dashboard to see if your track is added to any playlists.
If your song is selected for a playlist, you’ll be notified.

💡 Pro Tips for a Successful Spotify Editorial Pitch

Be genuine and clear: Editors appreciate honesty and clarity. Don’t oversell the track, just explain why it fits the playlist.
Submit early: Give Spotify plenty of time to listen to and review your track.
Show your passion: The more enthusiastic and passionate you are about your song, the more likely the editorial team will be to take notice.
Research the playlists: Make sure you’re submitting to the right playlists for your genre and vibe.

Final Thoughts

Writing a Spotify editorial pitch is one of the best ways to get your track placed on curated playlists, which can significantly boost your streams and visibility. Follow these steps:

Submit early through Spotify for Artists
Be specific about why your track is a good fit for the playlist
Show your passion and strategy for promoting the track

👉 With a well-crafted pitch, you’ll increase your chances of landing a spot on Spotify’s coveted editorial playlists.